Mooresville (NC, United States), August 1st, 2025 – Bell Racing, a brand of Racing Force Group and a leader in motorsport head protection, is proud to announce the extension of its long-standing partnership with Knoxville Raceway in Iowa. Known as the “Sprint Car Capital of the World,” Knoxville Raceway is the premier venue for sprint car competition in the United States, and it is ready to host the prestigious 64th edition of the NOS Energy Drink Knoxville Nationals from Wednesday, August 6 to Saturday, August 9, 2025.
Bell Racing continues as the Official Helmet of Knoxville Raceway, providing advanced safety solutions not only to drivers competing in various sprint car categories, but also to track flagmen, safety crew members, and four-wheeler operators working during race events.
From April through September each year, Knoxville Raceway features a packed schedule of weekly races on its iconic semi-banked half-mile dirt oval. The venue regularly welcomes elite series such as the World of Outlaws, 410 Sprints, American Sprint Car Series, and Pro Sprints.
Notably, Knoxville’s weekly racing tradition began in 1954, the same year Bell revolutionized motorsport safety with the introduction of the first modern helmet – the “500”. This symbolic connection further reinforces the shared heritage between Bell Racing and the legendary Iowa circuit.
Kyle Kietzmann, President and CEO of Racing Force USA, commented: “We are proud to continue our partnership with Knoxville Raceway, a landmark of sprint car racing in the United States. This track shares many values with the Bell Racing brand, starting from a deep passion for motorsports and sprint car racing. Our mission remains to deliver the best-in-class head protection, ensuring the safety and performance of drivers and track staff alike through constant research, development, and innovation. This partnership allows us to contribute to the safety of track staff and competitors of every event held at this iconic venue.”
Jason Reed, General Manager of Knoxville Raceway, said: “We’re proud to partner with Bell Racing and deeply appreciate their support at Knoxville Raceway. From our flagmen on the flagstand – Justin and Ethan – to our four-wheeler crew, it’s reassuring to know we’re all working together to prioritize safety and protect the people who make each race night happen.”
